Bikes of prey - mountain bike club located in eagle mountain, Utah
Led the creation of a comprehensive brand identity for a youth mountain biking organization, developing the naming direction, visual positioning, and scalable brand system across apparel, merchandise, and promotional applications.
Established foundational brand standards including typography, color systems, and supporting graphic elements to ensure consistency across both customer-facing and organizational communications. Because the organization was being launched from the ground up, I helped shape the broader visual narrative of the brand by defining how it should look, feel, and emotionally resonate with both youth athletes and parents.
Directed brand visualization through merchandise mockups, vehicle graphics, and curated imagery to establish an aspirational and emotionally engaging launch presence.
Throughout the project, I focused on creating a brand that felt aspirational, high-energy, and community-driven while remaining practical for real-world production, merchandising, and long-term growth.
