The Stay At Home Chef - Vlogger and Content Creator for Educational Recipe Development
I joined The Stay At Home Chef during a pivotal transition from a high-traffic recipe blog to a more established consumer brand. Led the development of a scalable visual identity system, including logo design, typography, color strategy, and brand guidelines, creating a cohesive framework that unified the website, social media, photography, and marketing efforts.
I developed a strategic color palette informed by food photography, audience engagement, and category differentiation, helping establish a recognizable visual language across diverse content types. As the brand evolved, my responsibilities evolved beyond design by keeping the food photography in-house during the pandemic, leading art direction, styling, photography, retouching, and color management to ensure consistency across all customer touchpoints.
Partnered closely with the founder to strengthen brand equity through intentional creative direction, improved user experience, and a unified visual system that supported audience growth, increased brand recognition, and long-term scalability.
